THE BUTLER MODEL
The Butler's model attempts to show the cycle that all products go through from them being launched to them flourishing or being discontinued. People have applied the Butler's model to tourist destinations. The models shows that products or destinations go through six stages. The six stages are:
Exploration: A newly discovered tourist location that only receives a very small amount of tourists.
Involvement: An area that becomes better known. Tourism is supported by the local population and they start to build basic tourist infrastructure.
Development: Tourism becomes an important sector of the economy. There is more investment from foreign tour firms. Infrastructure becomes developed.
Consolidation: Growth continues with resources diverted to the tourism sector. Areas may change to the exclusive use of tourists, possibly alienating locals.
Stagnation: There is increased opposition to tourism, tourist facilities may become tired and the number of tourist arrival plateaus or even declines.
Rejuvenation: A tourist destination rebrands itself or improves tourist facilities, offers promotions or improves transportation.
Decline: No improvements are made to the tourist destination and the number of tourists continues to declines.